Satellites, soil types, weather patterns – Agrimetrics is a phenomenally ingenious company – filled with scientists who speak to each other on a completely different intellectual plane to most. Where this is amazing, the brief to us was to simplify the message and create a simple promo that everyone can instantly realise the benefit of their products. We took the information we received back to basics and create d a2D animation that would set the scene and explanation the product in its simplest form – We received great feedback as there was surge in sales.

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