Did you know 73% of consumers claim that they have been influenced by a brand’s social media content when trying to make a purchasing decision? These figures from Animoto explain how video has grown exponentially over the last couple of decades as a content medium and has now become one of the most popular (and most influential) forms of content of all times.
With video becoming a major influence on the consumers’ decisions, it isn’t a surprise that Instagram is already on track to become the world’s fastest-growing social media platform which largely uses video content to drive online purchases.
Ever wondered how well prepared are you to promote your business online using video as a medium? Are you aware of the latest video marketing trends and know how to give your target audience more of what they actually want to see? In this article, we will share the best tips and advice that you need to know about excelling at video marketing in 2019.
3 Tips for Excelling at Video Marketing in 2019
Tip #1: Try Using Short-Form Videos for Social Media Marketing
No doubt, creating short-form videos for social media isn’t always easy at first and you will need to find an efficient way to refine your messaging and deliver maximum impact. But given that you have access to expert video production teams like Coolbox who clearly know what they are doing, it’s easier than doing a live-stream or preparing for production of long-form video content.
Tip #2: Get Better at Storytelling
Did you know 92% of consumers say they want their favourite brands to show ads to them and tell them stories? Stories always work because they not only tap into the emotions of your target audience, but they also create empathy and “humanize” your brand.
The top brands of the world tell us stories and make us buy their products. Global brands like Coca-Cola, McDonald’s, Dominos, P&G and others know very well that storytelling is one of the best ways to connect with their audience. If it’s possible for you to show your audience a branded story that they can relate to, you are almost halfway there towards building a deep and long-lasting connection with them.
Of course, not everyone is good at the art of storytelling and if you want to make sure each of your video stories always hit the right spot, it’s a nice idea to work with professional corporate video production agencies that have plenty of experience with this kind of a job.
Tip #3: Try Live-Streaming Your Content
It goes without saying that live-streaming can be a daunting task, especially if you don’t have prior experience doing it. However, all the latest research suggests that you should go “live” as often as possible in 2019. In 2018, around 80% of internet users claimed to prefer a live-stream to a pre-recorded video. Not just this, live-stream video is predicted to grow as much as 15-fold, from just 3% of online video traffic to around 13% by the year 2021.
The reason is clear: live-streams are great for displaying authenticity and authority in your niche. Don’t forget to promote other of your existing videos via social media beforehand. Once you’re “live”, you just need to make sure it’s super easy for your audience to share the link to your live-stream.
There are many crucial video marketing trends that businesses need to follow in 2019 to get the best results from their online marketing efforts. Your potential customers want to see more of interactive and personalised content, and they want brands like yours to condense their stories into various forms of video content, including but not limited to short-form videos, long-form live-streams, or even TV adverts for that matter. Having said this, post-production video editing is also an essential step for you to take before you reach out to your audience.
Want more tips and advice related to professional video production and using videos for digital storytelling? Don’t forget to check out this space for future updates!