As Facebook becomes more and more crowded with videos and ads, you need to ensure yours will stand out. CoolBox have been creating cutting-edge, innovative videos for years. We know how to capture and hold the attention of viewers, even on a platform like Facebook.

If your company is looking to rebrand itself via a social media marketing campaign, then you’ll need high-quality Facebook videos. Whether you want to create a series of adverts, a brand storytelling video, or an animated explainer, we can produce your Facebook video content. We will consult with you, suggesting our ideas for the optimal Facebook video, based on your brand’s message and needs.

All of our work is done in-house, including post-production. CoolBox take full responsibility for the production of your video, and we only make modifications that you approve of. You can also trust that your video content is safe with us and won’t be shared.

In the last several years, Facebook has become one of the top social media platforms for sharing videos. Over 8 billion videos are watched on Facebook every day. The platform should, therefore, be an essential part of your video marketing strategy. CoolBox can craft your video specifically for the platform and help you optimise it for views and engagement.

When we work with you to produce a stunning, engaging video for Facebook, we follow some basic guidelines.

• Square Videos – one of the most important, albeit simplest, tips for Facebook videos is putting them in a square format. Since most users watch videos on their mobiles, square videos drastically outperform landscape ones.
• Custom Thumbnail – When uploading your video to your page, you have the option to select a custom thumbnail. The thumbnail, along with the title and description, is pivotal for catching viewers’ attention, enticing them to hit play.
• Upload Natively – Videos that are uploaded to Facebook directly, rather than to YouTube with a link in a Facebook post, perform much better. Viewers don’t want to have to navigate to another platform to watch your video.
• Captions – Even though Facebook now allows sound on for auto-play, many users still prefer to watch videos with the sound off. That means that without captions, most users would scroll past your video. With in-house subtitling and translating services, CoolBox can ensure that each of your Facebook videos is captioned, as well as provide translations for international audiences.
• Central Theme -Facebook videos, and all social media videos, should have a simple, central message to focus on. Videos are more shareable when they’re easy to digest. This doesn’t mean your video’s style has to be pared down. While emphasizing a central idea or concept, CoolBox can still create stunning videos for your Facebook profile.

Video advertising on Facebook is a great opportunity to reach your target audience. Facebook can curate users’ ads based on their likes and previous activity. These metrics allow you to cater your video specifically to your prospective customers, ensuring that your videos engage with the groups you’re trying to reach. With Facebook’s autoplay feature, your video adverts go directly to users’ home feeds. They can also be played on mobile, which is where most people view Facebook videos.

Since CoolBox have created videos for advertising campaigns in the past, we’re no stranger to the Facebook video advert. Whatever your vision is, no matter the branded messaging you’re aiming to get across to your audience, we can bring it to life.

For more about our social media video production services, see our pages on YouTube videos, Instagram videos, and viral videos.