By using real stories from your satisfied customers, you can create video content that convinces your audience to take action.
Case study videos are a great tool for demonstrating how much value your business can bring to a prospective customer. In fact, it’s one of the best ways to highlight the successes of your clients and also how your company contributed to them. So, if you are a business looking to attract new customers and drive revenue with the help of video marketing, creating case studies should be among the top items on your to-do list.
In this article, we will share with you our corporate video production tips and advice for creating and utilising case study videos in your marketing activities, along with a few of the best case study video examples for your inspiration. But before we dive in, let’s understand what case study videos are, where they are used, and why your business needs them in the first place.
Case study videos are pieces of compelling video content that organisations use for illustrating the value of their offerings with the help of customer success stories. They are used to add the element of authenticity to your brand persona and to support ongoing marketing activities.
Case study videos are often versatile enough to be used across a number of marketing channels. Here are some of the ways you can use case study videos:
There are several common elements in successful case study videos. Here are some of the most important ones
There are plenty of compelling reasons for creating and publishing case study videos including but not limited to:
This simple yet effective type of case study video focuses on letting your happy customers talk about some salient features of your product or service and what makes them unique.
Customer testimonials are straightforward video interviews where you ask your customers specific questions about their personal experience with your brand, product or service.
Narrative case study videos highlight how a product or service can solve the problems of the target audience. This one is one of the most complex types of case study videos as it involves on-camera interviews and B-roll visuals, apart from plenty of special effects and graphical editing.
Another popular type of case study video is the Q&A style interview video. To create this type of case study video you need to prepare a list of specific questions that you can ask your customers requesting their honest feedback about your brand, product or service.
It’s important to ask yourself what kind of problems your target audience could be experiencing and how you can solve those problems. By doing this you can develop the core message of your video case study and create a narrative around it. Here are some good questions to ask yourself:
Keep your target audience in mind when you are starting to work on your case study video. The more you know about the specific pain points and goals, the better your case study video will turn out.
With the help of your case study video, you need to present a compelling narrator in front of the viewers. There are 4 main stages for preparing a story arc for your case study video:
Using the story you have created as a guide, write a script that introduces the character, offers background information, highlights the main problems they faced in the past and how your product or service helps them address those problems. Be precise and use a conversational style in your script.
Now that you have prepared the script for your case study video it’s time to identify customers who are ideal for the kind of narrative you have created. They should ideally match the following criteria:
Once you have identified a perfect match, reach out to them with your request and ask if they would like to get featured in your case study video.
By conducting pre-interview sessions you can not only familiarise your chosen customer(s) with the kind of questions you will be asking them for the case study video shoot, but also gain a better sense of the kind of responses you can expect to record on the camera and the way they fit into the narrative you’ve created.
The location of your shoot is an important factor to consider. The location you choose will depend on the kind of story you are trying to present in your case study video and also on your industry.
Put together a list of all the shots, scenes, and sequences you would like to record for your case study video.
Make sure you have all the AV equipment required for a professional shoot and the shoot location is quiet and well-lit. Ask your subjects to answer your interview questions using complete sentences, parts of which you can edit out later during the final cut.
We found these 5 case study video examples worthy of a mention and we hope they will inspire you to create some captivating case study videos for your organisation.
Not all case study videos have to be serious, and this video is a great example of that. By letting their personality shine through, Zappos has generated many admirers and customers through this video. They have also nicely presented their brand messaging and their commitment towards delightful customer service.
If you want to create an interesting case study video that inspires the viewers to take action this one is an example you should observe closely. The video features a client of Google who presents the story of their Google AdWords product experience in a comfortable and relatable way, while also sharing some stats to back their success story. The video also features dogs, which goes well with the storyline and makes the content feel light.
With the help of this well-produced case study narrative, Zoom has tried to highlight the various benefits customers can expect from the use of its product. It features both customer interviews as well as B-roll footage showcasing the product. Even though it’s not a long video, it shows the viewers the complete picture.
In this fast-paced case study video, GoPro has combined user-generated content with customer testimonials to position itself as a game changer in the field of technology. The video was created using a mix of in-person footage and product videos and features customers using their product in real-time which offers the viewers a preview of what using the product feels like.
In order to make a case study video highly effective, it’s important to tell a memorable and relatable story that impresses the viewers. This case study video by Slack does just that and more with the help of a humorous and engaging script. They have also done a good job of integrating on-camera interviews with product information.
Even though planning and shooting your case study video may seem daunting at first, with the help of the right tools, knowledge and professional assistance, you too can create an inspiring video that will help you win the trust of potential customers and generate more sales.
If you would rather hire experts to do the job for you, get in touch with us! We’re a video production company that has worked with countless established brands to help them get some remarkable results using professionally designed, high-quality case study videos. So, what are you waiting for? Discuss your case study video project with our team of video production experts, today!