Millions & Millions
We responded to an open call from Supreme who were planning to launch Millions and Millions, their new range of vitamins and minerals. We came up with the idea for a TV Advert with umbrellas representing everyday protection – shade when it’s sunny, dry when it’s rainy. This would also lend itself nicely to social moments and street marketing with the printed umbrellas. When Davina McCall came on board we wanted to have a tagline that sounded Davina-ish – and “Brolly Brilliant!” was born.
