Sky Unconscious Bias

The unconscious mind is amazing, it can process vastly more information that our conscious mind by using short cuts based on our background, cultural environment and personal experiences to make almost instantaneous decisions about everything around us. We were asked to create a promo that Sky could use internally to make people aware, just how prevalent the ‘unconscious mind’ is when we make decisions everyday. Using simple and clean 2D character animation we worked with the existing Sky branding to create this fun but engaging promo.