Sky Unconscious Bias

The unconscious mind is amazing, it can process vastly more information that our conscious mind by using short cuts based on our background, cultural environment and personal experiences to make almost instantaneous decisions about everything around us.
We were asked to create a promo that Sky could use internally to make people aware, just how prevalent the ‘unconscious mind’ is when we make decisions everyday.

Using simple and clean 2D character animation we worked with the existing Sky branding to create this fun but engaging promo.


Satellites, soil types, weather patterns – Agrimetrics is a phenomenally ingenious company – filled with scientists who speak to each other on a completely different intellectual plane to most. Where this is amazing, the breif to us was to simplify the message and create a simple promo that everyone can instantly realise the benefit of their products.

We took the information we received back to basics and create d a2D animation that would set the scene and explanation the product in its simplest form – We received great feedback as there was surge in sales.