How we work
At CoolBox we follow a defined process that enables us to create exactly what our clients want, each and every time. All of our producers hail from TV advertising backgrounds, and each have extensive experience and knowledge of how to translate concepts from paper to the screen. No matter how large or small the production, there will be a dedicated producer available throughout the project to ensure everything is professionally managed along the way. The first step is to understand your brand and product/service, which enables us to put together initial creative ideas.

Brainstorming
In the early stages of development we suggest a number of creative routes for our clients, so they have a number of ideas available to them. This can be anything from top-line concepts to sample advert scripts. This is discussed at length with the client to assess what works best for them, while remaining within the parameters of the budget and deadline.

Pre-production
We then move onto fully developing and completing the script, ensuring it meets Clearcast’s advertising regulations. Our aim is to have this approved as early in the process as possible to prevent any production delays at a later stage. Pre-production also involves identifying any outdoor locations that may be required, and the logistics involved with the shoot. We’ll then begin work on storyboarding, and edit together a short animatic so we can get a feel for what the ad will look like. This also works for animated adverts.

Filming
With all the dates and logistics organised, we will hold the last pre-production meeting where we ensure everything has been covered, so both the client and crew are aware of what will take place during the shoot.

Editing
Using our specialist in-house editing and post production suites, we will put together a rough cut version of the advert that will give an idea of how it will look once completed. Our team can then go on to colour grading, sound editing and any other refinements needed to make it look professional and one of a kind.

CoolBox are a unique one-stop shop full of stylish production techniques, innovative ideas and intelligent distribution that deliver high quality, results driven TV adverts.

• Project dedication – We bring together an expert team of specialists to focus on your brief and bring it to life
• Rapid response – Where traditional agencies may hesitate, we respond and react quickly to requests without compromising on quality
• Exciting ideas – Out-of-the-box thinking enables our team to deliver stand out concepts and ideas that will elevate your commercial
• Professional production – We are able to manage the entire process in-house, from the drawing board to the editing room
• Affordable quality – CoolBox are a prime example of how high production values can be delivered at reasonable and affordable rates