At World Federation of Advertisers (WFA), we’ve worked with Tom and Rob for almost a decade.We’ve found them to be invaluable partners.They get what we want, come with sound strategic advice and great creative suggestions.They are proactive, flexible and reliable.Most of all they are both incredibly good guys and working with them is always fun and engaging.
Coolbox are a great supplier of film solutions to support KPMG’s internal and external communications goals. They have always been an absolute pleasure to work with on all occasions turning around complex briefs and delivering amazing creative to time and budget. I would not hesitate to use them on future projects and I have recommend them on numerous occasions to our clients as well.
Rob and the team worked with us every step of the way to ensure our vision was fulfilled. Together we created innovative, interesting live broadcasts that were seen over the whole of the UK and Ireland. The team were a dream to work with and were extremely receptive to last minute changes and added items and guests.
We help our clients deliver their brand messages into millions of homes around the world by creating compelling and unique TV commercials. We offer a complete end-to-end TV advert production service from conception through to post-production, ensuring every element complies with Clearcast regulations, while engaging and persuading your target audience.
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Our emphasis is on producing video with high quality production values that will drive your audience to react to your call to action.
At CoolBox we take the time to understand the dynamics of your brand and customers, so we can produce an advert that speaks directly to them.
And if you want to air your commercial in non-English speaking territories, our localisation service will ensure nothing is lost in translation.
Our producers have years of experience and will help to identify the perfect location, advise on ideas, hire the right equipment and source exceptional talent.
Our production crew consists of broadcast-qualified directors, camera operators and editors, while our specialist script writers have gained a reputation for developing powerful and convincing video content.
Any video content created for TV can also be used for other advertising platforms.
Our post production team have helped countless brands to re-purpose their commercial content into specialised social media advertisements to huge success.
After all, why pay to advertise on one platform, when it can be reused to gain traction for your company elsewhere?
How we work
At CoolBox we follow a defined process that enables us to create exactly what our clients want, each and every time. All of our producers hail from TV advertising backgrounds, and each have extensive experience and knowledge of how to translate concepts from paper to the screen. No matter how large or small the production, there will be a dedicated producer available throughout the project to ensure everything is professionally managed along the way. The first step is to understand your brand and product/service, which enables us to put together initial creative ideas.
In the early stages of development we suggest a number of creative routes for our clients, so they have a number of ideas available to them. This can be anything from top-line concepts to sample advert scripts. This is discussed at length with the client to assess what works best for them, while remaining within the parameters of the budget and deadline.
We then move onto fully developing and completing the script, ensuring it meets Clearcast’s advertising regulations. Our aim is to have this approved as early in the process as possible to prevent any production delays at a later stage. Pre-production also involves identifying any outdoor locations that may be required, and the logistics involved with the shoot. We’ll then begin work on storyboarding, and edit together a short animatic so we can get a feel for what the ad will look like. This also works for animated adverts.
With all the dates and logistics organised, we will hold the last pre-production meeting where we ensure everything has been covered, so both the client and crew are aware of what will take place during the shoot.
Using our specialist in-house editing and post production suites, we will put together a rough cut version of the advert that will give an idea of how it will look once completed. Our team can then go on to colour grading, sound editing and any other refinements needed to make it look professional and one of a kind.
CoolBox are a unique one-stop shop full of stylish production techniques, innovative ideas and intelligent distribution that deliver high quality, results driven TV adverts.
CoolBox Films has over 2 decades of experience under its belt. Our established in-house expert editors have used raw material and made magic in the form of countless film projects over that time. We use the best video production techniques and cutting-edge tools and continue to craft complete video projects bold and bright enough to stand out in today’s digital world.
We use our wealth of experience and expertise for video editing perfection. Our in-house team never outsources—we edit every detail of your video to create truly unique content. With our full editing and production suite located at our office in Brighton, we’re personally committed to crafting excellence. Our editing team has a worldwide reputation for professionalism and cutting-edge style.
As part of our post-production services, we offer professional audio editing. Having the right audio for your film and video content is crucial. After all, the word audience comes from the word audio because of the importance of sound—and your audience can tell if the sound fits your film or not. CoolBox Films will take care of that and fit the perfect audio for your video content.
For more than two decades CoolBox Films has produced video and film productions for all kinds of clients.
As a video production company in Brighton, we offer a full range of services. Professional video filming, editing, animation, virtual event presentations, promos, public service announcements, short documentaries, social media content – and everything in between; giving us extensive experience in all types of video film production.
Use CoolBox to see what’s possible for your brand’s film and video content.
CoolBox are trusted by some of the largest brands around to successfully promote their products and services across the globe.
Our expert team work on everything from national TV ad campaigns to online marketing promotions and corporate communications, creating innovative ideas that take your brand to the next level.