Just as with our other video production services, we take viral video creation seriously. We won’t deliver a hastily-shot smartphone clip of your dog. We’ll apply our years of experience in the video and film industry to produce a stunning, engaging viral video.

How do we do this? At CoolBox, we pride ourselves on our cutting-edge approach and penchant for capturing each client’s individual message. Whether you’re telling your brand story, profiling an influential individual, or promoting your organisation with an animated advert, our production experts will consult with you extensively on your viral video’s vision, as well as make suggestions to take it to its highest level of quality.

With our viral video production services, you’ll not only have access to our video expertise but also our social media video savvy. Having created viral videos for social media platforms in the past, we understand the finer points of video production for online distribution. With CoolBox, you’ll have a premium video that is also optimised for social sharing and likability.

How can a viral video boost your brand’s messaging? While the exact definition of “viral” is contested, it usually means a high number of views in a very short amount of time. Viral videos are good for your marketing strategy because videos are, in general, excellent for your marketing strategy. Video has helped marketers increase traffic to their websites, generate leads, heighten user understanding of their product or service, and it’s gotten marketers good ROI.

In addition, users want to see viral-style videos from their favourite brands. Most people prefer video content to other forms, and many cite video explainers or branded videos as the reason for purchasing a product or engaging more with a particular brand. The appeal of viral videos is simply too enticing to ignore, especially if you want a solid marketing campaign.

What makes a good viral video? At CoolBox, we incorporate three major elements into our clients’ viral videos.

• Type – Viral videos are usually either funny, emotional, or sensational. They elicit a strong response, whether they’re laugh-out-loud funny, they tug on your heartstrings, or they shock. All of our viral videos are made to leave a strong impression with the viewer.
• Formatting – With viral videos, it’s important to think outside the box when it comes to formatting and style. At CoolBox, we have years of industry experience pushing the boundaries of film and video, so we have the creative capacity to develop your truly unique viral video.
• Timing – Viral videos often go viral because they’re topical. They’re related to trending ideas or news pieces that people can identify with, or are familiar with hearing about. While still respecting our premium quality of video production, we’ll work with you to quickly put out your viral video, so it hits your networks at just the right time.