ISOBAR – Supertri Toulouse
Isobar partnered with the Brownlee team as they headed to Supertri Toulouse, providing performance compression wear designed to support recovery and enhance performance. We travelled with the team to capture athlete interviews exploring the impact of the compression socks, alongside live coverage of the Supertri event and race day.
Our approach to the shoot was shaped by the demands of filming overseas within a fast-paced live sporting environment. A lightweight, agile setup allowed us to move quickly while still delivering a premium finish, supported by a clear shooting plan that involved splitting coverage across the triathlon to capture different moments and ensuring we were in the right place at the right time. This adaptability was equally important on press day, where interview locations could vary throughout the hotel, requiring us to quickly light and transform any space into a clean, professional setup.
Creatively, we kept the film sleek and minimal, using a clean interview setup against a black background alongside dynamic race-day footage to authentically portray the Brownlee team’s genuine love for the compression socks and how they incorporate them into their performance and recovery routines.
Pre-production: Shooting overseas required careful pre-production planning to account for the additional logistics and moving parts. We built a lightweight yet capable camera kit to ensure a premium visual finish while remaining agile on location, travelling with two cameras and a minimal lighting package. We also checked our Carnet in advance to ensure all equipment could be brought abroad without issues.
Alongside technical preparation, we worked closely with the client to shape the interview structure, developing clear, well-considered questions that would guide the conversation and allow the athletes to speak authentically about their experience with the compression socks and how they fit into their training and recovery routines.
Production: The production phase was fast-paced and required careful planning to capture every moment across both press day and race day. On press day, we set up interviews with Johnny Brownlee and Tim Don in a hectic hotel environment, adapting quickly to limited space and using the surroundings creatively, including dressing the black backdrop and positioning Johnny’s bike to add visual interest. While one crew member managed Tim’s interview, the other filmed Johnny training on his bike, we also captured quick-fire social content throughout the day. As soon as interviews wrapped, we moved to the riverside press event to capture stage moments, athlete portraits, and general event b-roll, giving our client a library of content for social or potential highlight edits. A mini Osmo gimbal allowed us to navigate crowded spaces and get shots inaccessible to larger equipment.
Race day demanded precise planning and adaptability. With backstage media access, we captured the triathlon circuit which included, swimming, cycling, and running, across three laps. Two camera operators split the course strategically: one stayed at the river start to capture the swim and transition to bikes, while the other covered further sections of the circuit. Each lap focused on a different sport, ensuring we captured all key action. We worked quickly on our feet and with cameras in order to keep pace with the athletes, pre-setting our cameras to high speed to create slow-motion sequences and using low angles and long lenses to create dynamic, immersive shots. This approach allowed us to document the athletes in action while highlighting the performance and use of the compression socks in training and competition.
Post-production: Back in post-production, we worked with a wealth of high-quality footage and focused on making the most of it for the client. We began by selecting the strongest clips and creating an asset library of athlete footage for future use. The interviews were carefully crafted to flow naturally while conveying the key message: that Isobar provides the best compression products in the business.
Our first draft loosely organized the interviews and highlights, giving space to refine in collaboration with the client for the second draft, where we honed in on the most important moments. Once the interviews were polished, we added supporting footage, dynamic triathlon action, athletes putting on their compression socks, and press-event interactions with fans, to bring the story to life. The final step was color grading, which made the visuals really pop. In addition to the main edit, we created multiple outputs for social platforms, including landscape and vertical formats, as well as short, punchy clips from the interviews to maximize the content’s reach.
• Positioned ISOBAR alongside Olympic-level athletes, strengthening high-performance brand perception
• Generated a multi-asset content suite from a single event capture (hero film, interviews, product demos, social cutdowns, product imagery)
• Increased volume of athlete-led endorsement content for paid and organic distribution
• Created education-driven product videos to reduce purchase friction and improve conversion confidence
• Built a reusable event and athlete content library for ongoing campaigns
• One strategic event shoot can generate months of multi-platform content
• Athlete validation significantly increases perceived product authority
• Demonstration-based product content improves clarity and buying confidence
• Capturing both performance context + product detail maximises ROI
• Structured content planning on-site directly impacts post-production efficiency and asset yield
