You probably have heard this before – when it comes to content formats, video is the king! But often times, businesses have no clue about where to start. Of course, making videos isn’t hard, but making “top-quality” and well-scripted videos that make sales is. So where do you start? Hiring video production experts! Still not sure? Here are some of the top reasons why you need to hire a video production agency.
1. You are missing out on a lot of potential business growth
Did you know 82% of brands have reported that they believe their previous investment in video content was either successful or very successful.
Not that it’s always a good idea to follow the herd, but if you’re not using video content somewhere in your business yet, you’re probably missing out on a lot of potential growth. By growth, we mean more audience engagement, leads, and sales. So, think again – Isn’t investing in professionally produced videos a good idea?
2. Videos are helpful in increasing brand awareness and have a far-reaching impact on the audience
Quality videos have the potential to attract your target audience and increase your brand awareness in the market. 80% of users recall watching video ads on a website they visited in the past month. Video or any other form of visual content leaves a lasting impression on our minds, so it’s no surprise that people do clearly remember watching a certain video ad even after one whole month.
Video as a medium for content marketing is gaining popularity for a reason. Don’t you think a decent video ad would bring in more customers to your business too? Think again!
3. You Don’t Have All the Required Resources Internally
Haven’t you ever thought about creating your own video content with the help of your graphic designer? Chances are, you have!
But then you think – who will write the video script? Who will film the video, and with what kind of cameras and equipment? And the list goes on…
However, it’s more about not having the following process setup that keeps you from achieving it:
· Research
· Strategy
· Planning
· Distribution
When you work with a video production agency, all this is neatly taken care of by them – so that you can focus on what’s really important for you i.e. running your business.
It’s not that creating great video footage is impossible. But certainly, it requires plenty of experience with video production and lots of patience. And most important of all, it takes a highly creative team that follows a time-tested process and works in perfect coordination. So, even though professional video production may seem like a huge expense for your business, more often than not, the return is much greater than the investment. Are you ready to put your video content strategy on the right path? Want to get started right away? Get in touch with us!
Are you ready to put your video content strategy on the right path? Want to get started right away? Get in touch with us!
For more ideas and insights, don’t forget to check this space for future updates.
