You perhaps already know that video is one of the most popular forms of content in today’s digital world. But did you know 83% of marketing executives believe that video content is not just an essential part of an ideal digital marketing strategy, but it’s also going to gain more importance in times to come? As a result of this growing trend, giant corporations are investing in putting out more high-quality video content on the internet than ever before!
So, how exactly can a small or medium-sized business leverage this trend? How can you create effective videos that put your brand message out there and get more interaction with your target audience? And most importantly, what’s the best place to start? In this article, we share some useful tips with you.
Here are 3 tips to keep in mind when creating branded videos to spread awareness:
1. Partner with a video production company
Now that you are ready to make some videos, you will need to team up with the right video production company. This decision can be a tough one, but as a general rule of thumb, look for a team of professionals who can help you launch your video project off the ground in almost no time and create videos that exactly fit your company’s requirements. Time is a valuable resource and you don’t want to waste it on a video production company that doesn’t have the required acumen to understand what you want them to produce in the first place.
Finding a reputable and reliable video production company is a crucial first step. At Coolbox Films, we understand the challenges our clients initially go through before finding us. Once they have done their research around us we usually become their favourite video production partners. Video production is an art that we have mastered over time, and it always shows in the work we do. But don’t just take our word for it,
2. Find the true purpose behind creating the video
One of the top benefits of working with an expert video production team is that you can get them involved early on in the process of developing and building out a creative concept for the video you want to make. But before that, you need to be sure of what the purpose is behind creating a video in the first place.
You can discuss this with your video production partner in the first meeting itself. They will ask you questions like: “Are you planning to launch a new line of products or services?”, “Does the video involve a rebranding campaign of your company?”, “Do you need to showcase your brand personality?”, among others.
It is essential that when you have an idea of what you are wanting to achieve with a video you have to make sure that you are always keeping the audience in mind to see how they would react to the video. This becomes even more useful if you get lost somewhere in the next part of the video production process – brainstorming.
3. Brainstorm efficiently and put those ideas to work
Now that you have identified your preferred video production agency and you are clear about your video’s purpose, it comes to the stage of brainstorming so that your ideas can be put to work. It’s always a good start if you can share some do’s and don’ts with your video production team if you have any such thoughts in mind. This gives them a good starting point to start building from and saves a lot of time for everyone involved in the project.
It’s also good to be open to ideas at this point in the process because you never know what kind of ideas will be brought to the table. Think of it as a creative collaboration between you and your video production partner. Brainstorm with them on what kind of videos might make a difference for your business at the end of the day. This way they will know what footage to capture and take an assessment of what kind of assets they would require for your project.
Wrap Up
As with any task you want to accomplish, getting started is usually the hardest part. However, once you are ready to take that first step towards creating a branded video for your company, these three tips will help make the process much easier.
For more tips and advice in this regard, don’t forget to check this space for future updates.
