Corporate animation can refer to an animated video for commercial or promotional purposes. It typically denotes a video created with motion graphics animation, but it can also rely on 2D, 3D, or stop-motion animation. When talking about animated logos or adverts, we may also refer to brand animation. Visit our page about brand animation to see the services we offer.

Corporate animated videos could be instructional in nature, breaking down how a product or service offered by your business works. These explainer videos are a common way for organisations to provide customer service and promote their brand. In many cases, animated explainer videos are more enticing because they’re visually appealing and simpler for viewers to digest.

There’s a strong case for using video rather than text in your promotional content. People much more easily remember what they hear and see in a video than what they read in an article. And animated videos are even more memorable. Animation in corporate videos can leave an impression on the viewer that other forms of video simply can’t.

Integrating corporate animation into your marketing platform can significantly boost customer engagement. You can distribute an animated video across all your channels – website, social media, email campaigns, and more. Corporate animation can make your brand more cohesive and, therefore, more enduring.

Additionally, communication via animation is limited only by your creativity. With all types of animation at our disposal, we can create whatever you have in mind for your corporate video.

With years of experience producing corporate films, both animated and non-animated, we’ve learned some basic tenets of creating videos for business. Our tips for successful corporate animation production are sharing your brand’s personality, sizing up your audience, considering video length, and identifying your market.

• Share Your Brand Personality – Animation is an excellent method for showing off your personality. You can easily create any kind of tone you want with an animated video – quirky, fun, serious, or whatever defines you. If you’re looking to relaunch your brand identity or at a loss for what your brand’s identity is, no worries. We’ll consult with you in detail about what makes your business tick and, more importantly, what makes you stand out.
• Size Up Your Audience – You should have a general idea of your target audience when developing your corporate animation. Who will be watching your animation and who do you want to watch your animation? Answering these questions will help you strategize what’s included in your video.
• Make it the Right Length – Most business videos shouldn’t go longer than two minutes. This includes both ads and explainers. An exception would be a long-form that tells a brand story – but these types of videos use animation far less often.
• Ask Where Your Market Is – Our final tip for crafting successful corporate animation is pinpointing the right market. Ask yourself why you’re making this animation and where you plan to share it. An animation created for an advert video will differ from one created for sharing on social media.