Good Housekeeping

Mis-conception is a thing that even the most established brands suffer from, time to time. Good Housekeeping is one of those. Traditionally it was always the coffee table read of 50 something housewives, this couldn’t be further from the truth with its now very youthful following. We shot this promo over 2 days and spend a week in post to create a sales film that would help to unravel the misconception that no one under 25 would read this publication.