Video marketing has become an indispensable tool for businesses, and for innovative tech companies, it holds even more value.
The growing demand for visual content has changed how audiences engage with brands. No wonder why video marketing has become an indispensable tool for businesses across all sectors, including tech. In fact, it holds even more value for tech companies that are interested in growing their online presence and customer base.
Are you interested in learning about the latest video marketing trends for tech brands in 2025? If yes, then look no further! In this article, we will explore the top video marketing trends that are transforming the way tech companies engage with their audiences. But before we dive in, let’s understand why tech companies need to stay up to date with the new and upcoming video marketing trends.
Staying ahead of video marketing trends gives tech companies a competitive edge. Utilising new and upcoming video trends early on in your marketing campaigns can help you outpace competitors and capture audience attention.
Audiences prefer dynamic, interactive, and visually appealing content. Keeping up with trends ensures your videos match their preferences on social media platforms.
As the tech industry continues to evolve, so does the need for tech brands to communicate complex ideas in a manner that is both engaging and easily digestible for their target audience. Video has proven to be one of the most effective mediums for this task, combining visual storytelling with the ability to demonstrate products or services in action.
Staying updated helps you focus on high-impact strategies like SEO-optimised videos or personalised campaigns that maximise returns on investment.
Using innovative trends, such as VR or AI-powered content, positions your tech brand as forward-thinking and reliable.
Modern trends come with tools to track performance, refine strategies, and optimise results in real-time.
Trends like live streaming or storytelling videos help build trust and loyalty by creating more personal and engaging experiences. For tech companies, this translates into an opportunity to break down intricate concepts and showcase their products in an interactive and engaging manner with the help of video content. The dynamic nature of video allows for better connection with potential customers, building trust and encouraging conversions.
As the industry innovates, so must the marketing strategies. Staying informed ensures your tech brand stays relevant, impactful, and aligned with modern marketing expectations. Those that leverage the latest video marketing trends will not only capture attention but also establish themselves as forward-thinking brands in an ever-evolving landscape.
In an age of constant digital stimulation, short-form videos have taken centre stage. With the rise of short-form video content on social media platforms, consumers’ attention spans have shortened, making it essential for tech companies to create these tiny pieces of visual content that quickly captures their interest. These short videos—typically last between 15 and 60 seconds, and are ideal for delivering concise, impactful messages without overwhelming the viewer.
For tech companies, short-form videos offer a unique opportunity to showcase products, services, or features in a bite-sized content format. Whether it’s a sneak peek of an upcoming product launch, a rapid-fire explainer of a new feature, or a teaser that piques curiosity, short-form content can convey important information in a fraction of the time compared to traditional video formats.
Short-form video content is easy to consume, which also makes it a highly shareable format. As users scroll through their feeds, they’re more likely to engage with a video that immediately grabs their attention and doesn’t take much time to watch. For tech brands, this means reaching a broader audience and increasing visibility, without spending a significant budget.
To take advantage of this trend, tech companies should focus on creating visually engaging videos that get to the point quickly. Highlighting a key feature or benefit, offering a product demo, or showing how a service works in real-time can captivate viewers and drive them to take the next step in their customer journey.
Live streaming and webinars have become integral components of video marketing strategy for most tech companies. These formats allow companies to engage with their audience in real time, while offering immediate value and establishing a deeper connection with them. Live streaming is ideal for product launches, Q&A sessions, or behind-the-scenes content, while webinars provide a platform for educating your audience and showcasing your expertise on complex topics.
Consumers appreciate the authenticity and transparency that comes with live broadcasts, as they can see the brand interacting the audience using real-time comments, questions, and feedback. For tech companies, live streams can be particularly effective for unveiling new products, where the excitement of the moment is captured and shared directly with the audience. Whether it’s a live product demonstration or an interactive panel discussion with tech experts, live content gives the audience a sense of being part of something important, as it happens.
Webinars, on the other hand, offer a more structured approach. These events allow tech companies to delve deeper into specific topics, offering valuable insights and thought leadership. Tech brands can use webinars to explain new technologies, walk through product updates, or provide training on how their products solve particular problems. The benefit of webinars is their ability to position a company as an authority in its field, while also capturing leads through sign-ups and registration forms.
To maximise the success of live streams and webinars, tech companies should focus on interaction. Engaging with viewers during live events by answering questions and responding to comments is essential in keeping the audience invested. Apart from that, selecting the right platform for these events is also crucial, in order to reach the audience effectively.
Video content has become increasingly interactive, offering viewers the ability to engage with the material in real time. Interactive and shoppable videos are transforming how tech companies drive engagement and conversions, making video content not just informative, but also transactional.
Interactive videos allow viewers to participate in the video experience by clicking on elements within the video, choosing their own path, or answering questions. This type of engagement increases viewer involvement and helps maintain interest throughout the video. For tech companies, interactive videos can be used to provide more in-depth product demos, where users can choose which features they’d like to explore.
Shoppable videos take the interactivity a step further by enabling viewers to make purchases directly from the video. By integrating clickable links within the video, viewers can purchase the product or service being featured without leaving the video player. For tech companies, shoppable videos offer a seamless way to drive sales while keeping the audience engaged. Whether it’s purchasing a new tech gadget or subscribing to a service, shoppable videos can lead potential customers from engagement to conversion.
For tech companies, these video formats are an effective way to showcase products and services in an engaging and convenient way. Shoppable videos reduce friction in the purchasing process, allowing potential customers to make purchases without ever leaving the content they’re enjoying. Interactive videos, on the other hand, offer a more personalised experience, keeping viewers interested for longer and encouraging them to explore different features or products, while letting you collect insightful data from the user interactions.
User-generated content (UGC) is rapidly gaining traction as a powerful tool in video marketing. UGC offers a unique opportunity to showcase how real users engage with and benefit from a company’s products or services. Tech companies can leverage the authenticity and trustworthiness of content created by their customers, which enables them to showcase credibility to their audience.
One of the most effective forms of UGC is customer testimonials. Video testimonials allow satisfied clients to share their experiences, which can be used to demonstrate social proof and build trust with the potential customers. These authentic endorsements can have a major impact on potential customers, especially in the tech industry, where trust and credibility are key to driving purchases. Whether it’s a software user explaining how the product helped solve a particular problem, or a customer appreciating the ease of use of a gadget, these personal stories resonate more deeply than traditional marketing messages.
Encouraging UGC not only allows tech companies to build trust, but it also creates a sense of community and involvement. Tech companies can incentivise customers to create their own video content by offering rewards, such as discounts or exclusive access to new features. A dedicated hashtag or social media challenge can also help drive UGC, increasing brand visibility and engagement across various platforms.
Once collected, UGC can be repurposed across different marketing channels, including websites, social media, and email campaigns. By featuring real customer experiences in video ads, social posts, or landing pages, tech companies can amplify their marketing efforts without the high costs of traditional video production. The more diverse the content, the more opportunities companies have to connect with different segments of their audience.
360-degree videos and virtual reality (VR) experiences offer tech companies the chance to engage their audience in ways that were previously unimaginable. These immersive formats allow viewers to experience products and services in a completely new light, providing a more engaging and interactive experience.
360-degree videos allow viewers to explore a scene from every angle, making them ideal for showcasing physical products or settings in a more interactive and engaging way. This type of content is especially beneficial for letting viewers experience an event, such as a conference, virtually or showcase a range of products placed at a booth.
Virtual reality takes immersion to the next level by offering users a fully interactive experience in a digital environment. VR can be used by tech companies to create fully interactive product demos, allowing customers to “try” a product before making a purchase decision. For instance, a VR experience could allow potential buyers to explore the features of a new product, use it virtually, and interact with it in ways that go beyond traditional video demonstrations.
360-degree videos and VR experiences are powerful tools for tech companies looking to offer something beyond the typical marketing video. The immersive nature of these videos ensures that users remain engaged for longer, increasing the likelihood of conversion.
By embracing these trends and staying ahead of the curve, tech companies can not only improve their technology video production, but also position themselves as leaders in a competitive market with the help of effective video marketing. The key to success lies in understanding the evolving preferences of your audience and using video to deliver content that is engaging, informative, and personalised.
At CoolBox, we specialise in creating compelling marketing videos that bring your brand to life. With a proven track record of delivering high-quality videos for companies across various industries, we understand how to craft a message that resonates with your target audience and drives engagement. Our expertise in brand awareness videos has helped numerous businesses take their online presence to the next level and connect with customers in meaningful ways. If you wish to create a marketing video that showcases the true potential of your offerings and sets you apart in today’s competitive market, contact us today!
