We love tea at CoolboxFilms so we decided to create our very own CBTea brand, producing this spec(tacular) advert.
Generative AI is transforming film and video production in extraordinary ways, but it’s still essential to have humans steering the process, bringing taste, direction, and creative judgment at every stage.
This 20-second ad shows what’s possible when creative humans are at the wheel, combining human ideation, prompting, and direction with a range of AI tools to produce a complete commercial in just three days, without actors, crews, locations, or weather delays!
→ Concept, copy and storyboards by humans
→ Midjourney for character creation
→ Whisk and Flow for consistency and world-building
→ ChatGPT for prompt refinement
→ Veo3 for animation
→ Premiere for editing
→ Nano Banana for pack shots
→ Runway and After Effects for the final can shot
→ Human voiceover and sound mix
→ Topaz AI for upscale
→ Human resizing for banners
We’re very excited by how quickly ideas can now move from concept to completion and how this streamlined process delivers real benefits for our clients.
