The biggest advantage of creating animated corporate videos is that the limitations are very few and the possibilities are virtually endless!
Businesses across almost every sector use animated corporate videos to effectively communicate their key messages to employees and customers. From product demonstrations and video sales letters to training videos and explainer videos, you can use animation in just about any kind of corporate video project.
If you were looking for some inspiration for your next corporate video project and wondering if animated videos would be a suitable choice you have come to the right page. In this article, we highlight why it’s a good idea to use animation in your corporate videos and also share some of the coolest animated corporate video examples for your inspiration. But before we jump in, let’s understand what animated corporate video is.
Animated corporate videos are professionally created short films that feature eye-catching and engaging animation sequences to showcase a specific aspect of a product, service, brand or company to its target audience. Unlike corporate videos that feature live-action sequences animated corporate videos don’t feature real-life settings or people. Instead, they are created using original illustrations, drawings, designs or computerised animation effects. There are various kinds of animated corporate videos you can create, including but not limited to:
With a growing level of competition in the marketplace today it can be seemingly difficult to create content that’s exciting, engaging and informative at the same time. During times when most of your competitors are creating recorded testimonials and demonstration videos, animated videos can help your brand cut through the noise and deliver a solid impact on your audience.
Almost everyone enjoys watching animated videos as they have a universal appeal. In fact, the format is growing in popularity with time.
When it comes to explaining abstract or complex concepts that are otherwise hard to convey using live-action videos, animation videos can come in really handy.
If you want to combine emotion with storytelling, animation is one of the best formats. You can create a strong narrative along with unique characters that connect to your audiences at a deeper level.
Since animated videos are typically more engaging and appealing to watch than their live-action counterparts they are a great format for businesses that are looking for a high engagement rate with their videos. If created and used correctly in your marketing campaigns, animated corporate videos can also help you achieve a higher-than-average conversion rate.
With the help of an animation video, you can bring just about any idea to life. Animation offers endless potential for creativity and customisation, unlike live-action footage. This means you can imagine and create something that closely meets your project requirements.
Animation videos can be a very cost-effective option for creating corporate videos, since you don’t need to hire special staff, people, sets or venues to shoot live-action footage. Not just that you can produce great-looking animation clips, even if you’re working with a fairly limited budget.
Now that you know what makes animation a good format for your corporate videos, let’s have a look at some of the coolest examples of animated corporate videos created by popular brands.
The tech giant Apple is known for creating impactful marketing content. How could their animated videos be any different? From start to finish, this video keeps you hooked with the help of animated text and icons, along with a couple of action footage included in between. The upbeat music helps create a sense of anticipation and excitement, which makes the video even more engaging. This video is a great example of how you can draw the focus of your audience to your brand and leave a lasting impression on them with the help of a short and simple animated video.
It would be wrong to assume that key players in the manufacturing industry won’t want to associate their brand with animated videos. In fact, going for an animated video turned out to be a good marketing decision for Volkswagen when they created this playful, engaging and visually appealing ad that differs a lot from the typical car commercials that people are so used to watching. This animation video is a great example of how you can create content that appeals to a wider audience while also highlighting the quality of your service.
In this short yet eye-catching animated video, Starbucks has done a good job of communicating its message without making things complicated. They have used the perfect blend of icons, colours, sound effects and transitions to capture the attention of their audience, educate them about their offerings and leave a lasting impression on them.
With the help of this video, Google has tried to showcase the important role their search engine plays in the day-to-day lives of people across the world. compare the popular search terms that were trending during the pandemic-induced lockdown vs after the restrictions were lifted. This is something which a wider audience can relate to since the situation affected almost everyone. The video is a fine example of how you can demonstrate the value of your offerings, while connecting with your audience on a personal level.
WWF is an organisation that’s dedicated to spreading awareness on the topic of wildlife protection. In this video, they have tried to educate their viewers about the harmful effect of marine traffic on the bowhead whale. Even though it’s a cartoon, the video makes use of a very effective narrative to showcase how things have changed over time. The video is a great example of how you can make use of emotional messaging in your corporate video to leave a lasting impact on your audience.
The applications of animations corporate videos are wide-ranged and limited only by your creativity. If you wish to create a professional-looking animation video for your company, it’s a good idea to work with a video production agency that specialises in corporate video production and has ample experience with creating animated videos.
At CoolBox, we have worked with a number of corporate clients on their animated corporate video projects, and we have always delivered! To learn more about what we can do for you, get in touch with us today!